A designer who lives at the intersection of brand storytelling and technical innovation. With over 12 years of experience, my approach is rooted in a deep love for the craft from the precise layout of a grid to the fluid movement of a digital interface. I believe that whether a design is hand drawn or architected for a screen, it should always tell a compelling story.

My background in Graphic Design has shaped how I solve complex problems. I led the visual and product identity for a platform that reached billions of people worldwide. I specialise in bridging the gap between big, conceptual ideas and the "pixel perfect" details that make a brand feel unmistakable. For me, design is about more than just aesthetics; it is about making sophisticated technology feel human, accessible, and beautiful.

Outside of the digital space, I founded a fashion label. This venture has been my ultimate creative outlet, teaching me the value of a "bias for action" and the importance of seeing a vision through from a sketch to a global launch. I am currently looking for my next challenge where I can get stuck into a big mission, push creative boundaries, and help a team build something world class.